Breaking up is hard to do...with Whole Foods

We try to show discipline. We avoid going. We wish we could stop. But alas, we can't resist what others just don't have. 

Whole Foods Market is smart. Its 365 Brand's reasonable pricing lures cost conscious shoppers into the store. And once they are "in", they buy MORE, whole-paycheck style. We do. It's how our small basket adds up to 3 figures in a shopping nano second. 

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