I'm befuddled. How can Whole Foods possibly justify charging 53% MORE for the EXACT same product that Trader Joe's sells? YES, THE EXACT SAME PRODUCT. Same packaging. Same flavor. Same Vendor. The Same. The last time I complained, I wasn't as miffed. The product was slightly different in terms of the packaging and the Whole Foods price mark-up wasn't as shocking. I love muffins. Wait, that's not entirely true. I love healthy muffins , ones that aren't loaded with sugar and oil.